Cultural Concierge Service©
WHY YOUR GLOBAL TEAMS NEED A CULTURAL CONCIERGE
Everybody working in the 21st century is instantly global: you are on a conference call with your global team; your next big market is somewhere overseas; you are sourcing new talent abroad. No matter who you are, or what you do, today you are crossing cultures to do it. And while crossing borders today is easy, crossing cultures is hard: if you don’t get the culture right (and your competition does), you don’t win the business (they do).
But getting the culture right can be a challenge. What does it mean to be “culturally competent”, to develop individuals who ooze cultural competency when they work and travel abroad, to create a culturally competent organization, top to bottom, from the C-suite, to your global managers and teams? What does every CEO and their team need to know about Chinese negotiations before they make that next trip to Beijing? What does every global manager need to know before they jump on the next video-conference call with their Brazilian team? What does every support person back at HQ need to know in order to communicate successfully on every email, on every phone call, with associates abroad?
BEYOND TRAINING
Because we know that the needs of each of these groups can be very different, creating culturally competent CEOs, global managers, and home staff requires different kinds of support. In the past, there was typically only one way to provide cultural information, through a one-time trainer-driven event that provided good general background information about a culture, but at a high cost. Technology has certainly expanded our options, providing quick access to lots of (sometimes questionable) cultural information but often unable to insure that learners actually know what to do with cultural information in real-life situations.
The solution? Every business, every CEO, every global manager, every global team member needs Cultural Concierge Service©, which integrates the efficiencies of technology-driven learning with the high-touch support of the very best intercultural consultants on a continuous, as needed, basis. Cultural Concierge Service© insures that the best information, the best tips, the most valued guarded secrets about winning in a culture abroad, are shared in a strategically targeted coaching context exactly when they are needed, just-in-time, laser-focused and curated to your specific situation of the moment. You wouldn’t make a financial decision without advice from your CFO; you wouldn’t make a marketing decision without input from your Marketing Director, and you certainly shouldn’t enter a new culture abroad without guidance from your company’s Cultural Concierge. You don’t have a Cultural Concierge? Now, you do.
CULTURAL CONCIERGE SERVICE©: ON-GOING, ON-TIME CURATED GUIDANCE
Cultural Concierge Service© is a new subscription service that provides immediate, on-call cultural guidance, whenever and wherever you or your global managers need it. Cultural Concierge Service© is NOT your grandfather’s cultural training. Cultural Concierge Service© IS an on-going personal consultation service with me and my team, as needed, uniquely designed to guide you through whatever culture or issue you, your global managers and global teams, might be facing.
Need to prepare for that meeting in Singapore? Need to generate faster, more valid virtual communications with Mexico? Want the best tips for managing language differences on a phone call with Rome? Need to host your guests from Seoul in Seattle? Or maybe, quite simply, a suggestion for the best gift to bring to that business dinner tonight in Almaty? Whatever — and wherever — your cultural concerns might be, your Cultural Concierge is always there to provide answers, information, support and guidance.
SUBSCRIPTION-BASED, NO PER-PROGRAM OR PER-USER COSTS
Cultural Concierge Service© is available to your entire organization, or just the select individuals you want to invite, as a subscription service, for a one-time annual organizational subscription fee. There are no per-use or per-program fees, and no limits on the frequency of use, resulting in a far more meaningful on-going learning experience at a far lower per learner cost than traditional training. For the details on how we can help guide you and your organization to new heights of cultural competency, faster, easier, more efficiently and more effectively, click the button below to send me a message, and let's amp up the global competency adventure together.
© 2026. Dean Foster Global Cultures. All Rights Reserved.